For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.
Category: Publishing Technology Vendors
Content Strategy for E-Book Reading Device Maker
For a large consumer electronics company, developed and implemented content strategy for the launch of a highly successful consumer eBook reading device.
CMS Vendor Transition to Cloud-Based Solution
For a content management vendor, helped transition their product offering from primarily on-premises based to a completely cloud based solution. Conducted qualitative research with current customers and prospects, bench-marked their current product offerings against competitors, and worked with the technical team and company management to develop reasonable, predictable plans for the long-term transition. The result … Continue reading CMS Vendor Transition to Cloud-Based Solution
Color Management for Image Software Vendor
For a vendor of image optimization software seeking to improve color imaging features within its publishing platform, reviewed and advocated optimal color management standards implementation.
Market Assessment for Publishing Software Vendor
For a large vendor of packaged publishing software, assessed market requirements and advised on product configuration.