For a large consumer electronics company, developed and implemented content strategy for the launch of a highly successful consumer eBook reading device.
For a content management vendor, helped transition their product offering from primarily on-premises based to a completely cloud based solution. Conducted qualitative research with current customers and prospects, bench-marked their current product offerings against competitors, and worked with the technical team and company management to develop reasonable, predictable plans for the long-term transition. The result … Continue reading CMS Vendor Transition to Cloud-Based Solution
For a vendor of image optimization software seeking to improve color imaging features within its publishing platform, reviewed and advocated optimal color management standards implementation.
For a large vendor of packaged publishing software, assessed market requirements and advised on product configuration.
For an SAAS workflow and metadata management provider, advised on product configuration and market strategies.
For a leading editorial and workflow technology company, provided competitive analysis in the content management and workflow system markets.
For a global vendor of printers and other output devices, created a content and go-to-market strategy focused on B2B applications for an e-reader device. Obtained feedback from publishers and incorporated feedback into product feature and business model requirements.