For a multimedia B2B publisher, developed an organizational strategy that balanced individual business units' unique needs with the benefits of a more centralized online platform.
Category: Digital Strategy
Publishing Industry Intelligence and Outreach for Kew Gardens
For The Royal Botanic Gardens, Kew, the world's authoritative repository of scientific botanical knowledge and nomenclature, provided detailed orientation to the publishing industry and ecosystem to enable Kew to understand how best to make its comprehensive botanical taxonomic resources known and used by publishers and their partners. The engagement involved educating Kew staff about the … Continue reading Publishing Industry Intelligence and Outreach for Kew Gardens
E-Commerce for Educational Publisher
For a medium-sized education publisher, implemented an online student store to allow new commercial models in print and digital including rental, subscriptions and digital bundles. Project involved process change across Finance, Marketing, Operations, and Customer Care functions and integration of a new Hybris e-Commerce solution with many legacy applications.
Backlist Digitization for Trade Publisher
For a large trade publisher, advised on digitizing the backlist to create new eBooks and to bring selected books back into print. Worked with the technical and production leadership to make the business case for the digitization, wrote RFPs for the digitization and the eBook hosting, managed the RFP process, and then worked with the publisher … Continue reading Backlist Digitization for Trade Publisher
Study of eJournal Landscape for the British Library
For the British Library, researched the eJournal landscape to provide insight into the technologies, XML models, processes, and problems encountered by archives, hosting services, aggregators, institutional repositories, and publishers in processing eJournal content and made recommendations regarding the ingest, transformation, archiving, and delivery of digital materials for handling the legal deposit of eJournals.