Digital Strategy

Business and Technology Strategy Alignment for Multimedia B2B Publisher

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Corporate Strategy, Digital Strategy, Magazine Publishers, Organizational Alignment, Technology Strategy

For a multimedia B2B publisher, developed an organizational strategy that balanced individual business units' unique needs with the benefits of a more centralized online platform.

Publishing Industry Intelligence and Outreach for Kew Gardens

Posted on April 26, 2018 by billkasdorf in Digital Strategy, Metadata and Identifiers, Specialty Publishers

For The Royal Botanic Gardens, Kew, the world's authoritative repository of scientific botanical knowledge and nomenclature, provided detailed orientation to the publishing industry and ecosystem to enable Kew to understand how best to make its comprehensive botanical taxonomic resources known and used by publishers and their partners. The engagement involved educating Kew staff about the … Continue reading Publishing Industry Intelligence and Outreach for Kew Gardens →

E-Commerce for Educational Publisher

Posted on April 8, 2018April 8, 2018 by TreadwellMedia in Digital Strategy, eCommerce, Educational Publishers, Process Change

For a medium-sized education publisher, implemented an online student store to allow new commercial models in print and digital including rental, subscriptions and digital bundles. Project involved process change across Finance, Marketing, Operations, and Customer Care functions and integration of a new Hybris e-Commerce solution with many legacy applications.

Backlist Digitization for Trade Publisher

Posted on April 4, 2018April 9, 2018 by TreadwellMedia in Digital Strategy, Trade Publishers, Vendor Evaluation and Selection

For a large trade publisher, advised on digitizing the backlist to create new eBooks and to bring selected books back into print. Worked with the technical and production leadership to make the business case for the digitization, wrote RFPs for the digitization and the eBook hosting, managed the RFP process, and then worked with the publisher … Continue reading Backlist Digitization for Trade Publisher →

Study of eJournal Landscape for the British Library

Posted on April 3, 2018April 22, 2018 by TreadwellMedia in Digital Strategy, Libraries

For the British Library, researched the eJournal landscape to provide insight into the technologies, XML models, processes, and problems encountered by archives, hosting services, aggregators, institutional repositories, and publishers in processing eJournal content and made recommendations regarding the ingest, transformation, archiving, and delivery of digital materials for handling the legal deposit of eJournals.