For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats.
Category: Scholarly Publishers
Strategic Review and Portfolio Rationalization for Major Scientific Society
For a scientific society, conducted a strategic review of its publishing businesses including restructuring its information products portfolio, improving cross-business-unit collaboration, and prioritizing new product investments.
Business Case Development to Support New Product Line of Leading Science Publisher
For a leading science publisher, developed the business case for a new product addressing grant funding needs of researchers and research administrators, facilitating the successful launch of a major new product line.
New Title Development Prioritization for Technology-Focused Society Journal Publisher
For a technology-focused journal publisher, conducted in-depth research on trends in computing research supported by NSF, UKIP, and EU funding to guide new title development.
Identification of Science Marketers’ Needs and Preferences for Major Journal Publisher
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.