For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats.
For a scientific society, conducted a strategic review of its publishing businesses including restructuring its information products portfolio, improving cross-business-unit collaboration, and prioritizing new product investments.
For a leading science publisher, developed the business case for a new product addressing grant funding needs of researchers and research administrators, facilitating the successful launch of a major new product line.
For a technology-focused journal publisher, conducted in-depth research on trends in computing research supported by NSF, UKIP, and EU funding to guide new title development.
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.