For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats.
For a multimedia B2B publisher, developed an organizational strategy that balanced individual business units' unique needs with the benefits of a more centralized online platform.
For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.
For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor
For a global technical journal publisher, created a technology strategy and implementation plan for integrating two separate online digital library (content management) systems. Created system architecture for the merged system.