Technology Strategy

Assessment of Market Position and Sustainable Strategies for Scholarly Society’s Digital Library

Posted on May 5, 2020May 7, 2020 by TreadwellMedia in Corporate Strategy, Industry and Competitive Analysis, Scholarly Publishers, Strategic Planning, Technology Strategy

For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats.

Business and Technology Strategy Alignment for Multimedia B2B Publisher

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Corporate Strategy, Digital Strategy, Magazine Publishers, Organizational Alignment, Technology Strategy

For a multimedia B2B publisher, developed an organizational strategy that balanced individual business units' unique needs with the benefits of a more centralized online platform.

Identification of Drivers and Inhibitors of eLearning Development for a Major Techology Provider

Posted on May 5, 2020May 6, 2020 by TreadwellMedia in Go-To-Market Strategy, Market Assessment, Marketing, Publishing Technology Vendors, Technology Strategy

For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.

Publishing Industry Strategy for Global IT Vendor

Posted on March 22, 2018May 6, 2020 by TreadwellMedia in Acquisitions and Strategic Partnerships, Content Management, Editorial and Production, Go-To-Market Strategy, New Product Development, Publishing Technology Vendors, Strategic Planning, Technology Strategy, XML

For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor →

CMS Integration for Journal Publisher

Posted on March 22, 2018April 8, 2018 by TreadwellMedia in Content Management, IT and Software Development Management, Journal Publishers, Technology Strategy

For a global technical journal publisher, created a technology strategy and implementation plan for integrating two separate online digital library (content management) systems. Created system architecture for the merged system.