Assessment of Market Position and Sustainable Strategies for Scholarly Society’s Digital Library

For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats. 

Identification of Drivers and Inhibitors of eLearning Development for a Major Techology Provider

For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development.  The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.  

Publishing Industry Strategy for Global IT Vendor

For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor