For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats.
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.
For a major provider of chemical information services, conducted primary and secondary research to identify key trends in pharma industry R&D organizational structures, research approaches, and information needs.
For a membership-based advisory company, conducted research to understand the competitive dynamics and new product opportunities associated with new models for technology advisory services.
For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions
For a leading standards development organization seeking to monetize its development platform, conducted primary research among other SDOs and similar providers of technical reference documents, to determine their level of interest, key requirements, pricing sensitivities, and key success factors, guiding further product development and market entry.
For a provider of facilities planning benchmarking and advisory services, identified the most promising adjacent vertical markets and key entry requirements.