Assessment of Market Position and Sustainable Strategies for Scholarly Society’s Digital Library

For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats. 

Identification of Market Requirements and Entry Strategies for Clinical Decision Support Provider

For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions

Market Validation and Requirements Assessment for SDO Platform Monetization

For a leading standards development organization seeking to monetize its development platform, conducted primary research among other SDOs and similar providers of technical reference documents, to determine their level of interest, key requirements, pricing sensitivities, and key success factors, guiding further product development and market entry.