For a technology-focused scholarly association, analyzed the market position of its digital library, and identified the most attractive strategies for meeting market needs and navigating emerging competitive threats.
Category: Industry and Competitive Analysis
Identification of Science Marketers’ Needs and Preferences for Major Journal Publisher
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.
Analysis of Key Trends in Pharma Industry R&D for Chemical Information Service Provider
For a major provider of chemical information services, conducted primary and secondary research to identify key trends in pharma industry R&D organizational structures, research approaches, and information needs.
Product Concept Verification and Competitive Assessment for Membership-Based Advisory Company
For a membership-based advisory company, conducted research to understand the competitive dynamics and new product opportunities associated with new models for technology advisory services.
Identification of Market Requirements and Entry Strategies for Clinical Decision Support Provider
For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions