For an educational and reference publisher, assessed the reference unit's strategic fit with its parent in light of its market position and the impacts of alternative futures for the public, K-12 and academic library markets.
Category: Marketing
Business Case Development to Support New Product Line of Leading Science Publisher
For a leading science publisher, developed the business case for a new product addressing grant funding needs of researchers and research administrators, facilitating the successful launch of a major new product line.
Identification of Science Marketers’ Needs and Preferences for Major Journal Publisher
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.
Identification of Drivers and Inhibitors of eLearning Development for a Major Techology Provider
For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.
Analysis of Key Trends in Pharma Industry R&D for Chemical Information Service Provider
For a major provider of chemical information services, conducted primary and secondary research to identify key trends in pharma industry R&D organizational structures, research approaches, and information needs.
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