For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.
Category: Go-To-Market Strategy
Identification of Market Requirements and Entry Strategies for Clinical Decision Support Provider
For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions
Pricing and Packaging Strategy for Launch of New Legal Research Platform
For a legal publisher, developed the commercial model, including offering and pricing structures, for the launch of a major new online research platform.
Market Validation and Requirements Assessment for SDO Platform Monetization
For a leading standards development organization seeking to monetize its development platform, conducted primary research among other SDOs and similar providers of technical reference documents, to determine their level of interest, key requirements, pricing sensitivities, and key success factors, guiding further product development and market entry.
Development of Entry Strategies in Adjacent Vertical Markets for B2B Solutions Provider
For a provider of facilities planning benchmarking and advisory services, identified the most promising adjacent vertical markets and key entry requirements.