For a provider of digital historical collections to academic research libraries, combined primary research with publicly-available data sources to size the potential market and identify areas of greatest near-term demand.
Category: Reference Publishers
Identification of Market Requirements and Entry Strategies for Clinical Decision Support Provider
For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions
Web CMS Selection for Reference Publisher
For a reference publisher, developed an RFP and led vendor research and system selection for a new web content management system. The project included integrating the web CMS with a CRM system and custom advertising platform. The resulting system gives the publisher greater capacity for content development and deployment, resulting in shorter time to market and the ability … Continue reading Web CMS Selection for Reference Publisher
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