For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.
Category: Market Assessment
Analysis of Key Trends in Pharma Industry R&D for Chemical Information Service Provider
For a major provider of chemical information services, conducted primary and secondary research to identify key trends in pharma industry R&D organizational structures, research approaches, and information needs.
Market Sizing and Academic Library Needs Assessment for Provider of Digital Historical Collections
For a provider of digital historical collections to academic research libraries, combined primary research with publicly-available data sources to size the potential market and identify areas of greatest near-term demand.
Content Strategy for E-Book Reading Device Maker
For a large consumer electronics company, developed and implemented content strategy for the launch of a highly successful consumer eBook reading device.
Digital Product Strategy for Legal Publisher
For a publisher of legal information, defined a digital product strategy to improve competitive positioning and disrupt market dynamics based on a new open standard for legal citations and crowdsourcing of metadata.