CMS Vendor Transition to Cloud-Based Solution

  • For a content management vendor, helped transition their product offering from primarily on-premises based to a completely cloud based solution. Conducted qualitative research with current customers and prospects, bench-marked their current product offerings against competitors, and worked with the technical team and company management to develop reasonable, predictable plans for the long-term transition. The result was a successful transition to the new product model, including the development of a lower-priced offering to target a growing market segment that had fewer viable competitors.