Identification of Drivers and Inhibitors of eLearning Development for a Major Techology Provider

Posted on by TreadwellMedia in Go-To-Market Strategy, Market Assessment, Marketing, Publishing Technology Vendors, Technology Strategy
For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development.  The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.  

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