For a leading science publisher, developed the business case for a new product addressing grant funding needs of researchers and research administrators, facilitating the successful launch of a major new product line.
Category: New Product Development
New Title Development Prioritization for Technology-Focused Society Journal Publisher
For a technology-focused journal publisher, conducted in-depth research on trends in computing research supported by NSF, UKIP, and EU funding to guide new title development.
Identification of Science Marketers’ Needs and Preferences for Major Journal Publisher
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.
Product Definition and Delivery Strategy for Commercial Real Estate Data Provider
For a commercial real estate information provider, redefined and supported the re-launch of a professional information product using a B2C marketing and distribution model.
Product Concept Verification and Competitive Assessment for Membership-Based Advisory Company
For a membership-based advisory company, conducted research to understand the competitive dynamics and new product opportunities associated with new models for technology advisory services.