For a leading science publisher, developed the business case for a new product addressing grant funding needs of researchers and research administrators, facilitating the successful launch of a major new product line.
For a technology-focused journal publisher, conducted in-depth research on trends in computing research supported by NSF, UKIP, and EU funding to guide new title development.
For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.
For a commercial real estate information provider, redefined and supported the re-launch of a professional information product using a B2C marketing and distribution model.
For a membership-based advisory company, conducted research to understand the competitive dynamics and new product opportunities associated with new models for technology advisory services.