Publishing Industry Strategy for Global IT Vendor

  • For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company’s existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned annual revenue potential growing to well over $1 billion. Validated ideas with executives at companies in targeted publishing market segments.