TreadwellMedia

Content Strategy for E-Book Reading Device Maker

Posted on April 8, 2018May 6, 2020 by TreadwellMedia in Market Assessment, New Product Development, Publishing Technology Vendors

For a large consumer electronics company, developed and implemented content strategy for the launch of a highly successful consumer eBook reading device.

E-Commerce for Educational Publisher

Posted on April 8, 2018April 8, 2018 by TreadwellMedia in Digital Strategy, eCommerce, Educational Publishers, Process Change

For a medium-sized education publisher, implemented an online student store to allow new commercial models in print and digital including rental, subscriptions and digital bundles. Project involved process change across Finance, Marketing, Operations, and Customer Care functions and integration of a new Hybris e-Commerce solution with many legacy applications.

LMS Evaluation for Major Educational Publisher

Posted on April 4, 2018April 4, 2018 by TreadwellMedia in Educational Publishers, Industry and Competitive Analysis, Learning Solutions Providers

For a large educational publisher, evaluated several learning management systems (LMSs) they were maintaining after a series of acquisitions. Worked with marketing and acquisitions leader to document the broad requirements for the platforms, performed a market scan to look at competitors and available technologies, and worked with the technology team to target platforms for retirement. The … Continue reading LMS Evaluation for Major Educational Publisher →

Backlist Digitization for Trade Publisher

Posted on April 4, 2018April 9, 2018 by TreadwellMedia in Digital Strategy, Trade Publishers, Vendor Evaluation and Selection

For a large trade publisher, advised on digitizing the backlist to create new eBooks and to bring selected books back into print. Worked with the technical and production leadership to make the business case for the digitization, wrote RFPs for the digitization and the eBook hosting, managed the RFP process, and then worked with the publisher … Continue reading Backlist Digitization for Trade Publisher →

CMS Vendor Transition to Cloud-Based Solution

Posted on April 4, 2018April 9, 2018 by TreadwellMedia in Content Management, Industry and Competitive Analysis, New Product Development, Publishing Technology Vendors

For a content management vendor, helped transition their product offering from primarily on-premises based to a completely cloud based solution. Conducted qualitative research with current customers and prospects, bench-marked their current product offerings against competitors, and worked with the technical team and company management to develop reasonable, predictable plans for the long-term transition. The result … Continue reading CMS Vendor Transition to Cloud-Based Solution →