For an SAAS workflow and metadata management provider, advised on product configuration and market strategies.
Category: Publishing Technology Vendors
Competitive Analysis for CMS and Workflow Vendor
For a leading editorial and workflow technology company, provided competitive analysis in the content management and workflow system markets.
Market Strategy for E-Reader Device
For a global vendor of printers and other output devices, created a content and go-to-market strategy focused on B2B applications for an e-reader device. Obtained feedback from publishers and incorporated feedback into product feature and business model requirements.
Online Image Service for Printer Maker
For a global vendor of printers and other output devices, designed an online service for secure delivery of licensed still images to an inkjet printer for garments; validated the business opportunity with major image licensees, defined technology architecture, and arranged technology partnerships.
Publishing Industry Strategy for Global IT Vendor
For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor
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