For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor
For a medical information publisher, gathered requirements for enterprise-wide XML content management and led a vendor/tool selection process.
For a national daily newspaper, helped design an Internet-delivered digital facsimile edition of the paper, including product format, production workflow, distribution channel, e-commerce strategy, and integration with the print circulation system. This helped boost circulation and ad rates while lowering costs of distribution.