For a leading standards development organization seeking to monetize its development platform, conducted primary research among other SDOs and similar providers of technical reference documents, to determine their level of interest, key requirements, pricing sensitivities, and key success factors, guiding further product development and market entry.
Category: Industry and Competitive Analysis
Development of Entry Strategies in Adjacent Vertical Markets for B2B Solutions Provider
For a provider of facilities planning benchmarking and advisory services, identified the most promising adjacent vertical markets and key entry requirements.
LMS Evaluation for Major Educational Publisher
For a large educational publisher, evaluated several learning management systems (LMSs) they were maintaining after a series of acquisitions. Worked with marketing and acquisitions leader to document the broad requirements for the platforms, performed a market scan to look at competitors and available technologies, and worked with the technology team to target platforms for retirement. The … Continue reading LMS Evaluation for Major Educational Publisher
CMS Vendor Transition to Cloud-Based Solution
For a content management vendor, helped transition their product offering from primarily on-premises based to a completely cloud based solution. Conducted qualitative research with current customers and prospects, bench-marked their current product offerings against competitors, and worked with the technical team and company management to develop reasonable, predictable plans for the long-term transition. The result … Continue reading CMS Vendor Transition to Cloud-Based Solution
Competitive Analysis for CMS and Workflow Vendor
For a leading editorial and workflow technology company, provided competitive analysis in the content management and workflow system markets.
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