For a large vendor of packaged publishing software, assessed market requirements and advised on product configuration.
Category: Go-To-Market Strategy
Market Strategy for Workflow Management Provider
For an SAAS workflow and metadata management provider, advised on product configuration and market strategies.
Go-to-Market Strategy for Editorial System Vendor
For a vendor of editorial workflow systems for freelance contributors, contributed to the company's go-to-market strategy by defining and prioritizing target market segments, and initiating strategic partnerships.
Market Strategy for E-Reader Device
For a global vendor of printers and other output devices, created a content and go-to-market strategy focused on B2B applications for an e-reader device. Obtained feedback from publishers and incorporated feedback into product feature and business model requirements.
Publishing Industry Strategy for Global IT Vendor
For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor
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