For a Fortune 50 information technology company, conducted interviews with leading educational publishers to identify key inhibitors and potential accelerants of e-learning development. The findings provided insights into unmet needs for technology and services, and facilitated prioritization of market development opportunities.
Author: TreadwellMedia
Analysis of Key Trends in Pharma Industry R&D for Chemical Information Service Provider
For a major provider of chemical information services, conducted primary and secondary research to identify key trends in pharma industry R&D organizational structures, research approaches, and information needs.
Market Sizing and Academic Library Needs Assessment for Provider of Digital Historical Collections
For a provider of digital historical collections to academic research libraries, combined primary research with publicly-available data sources to size the potential market and identify areas of greatest near-term demand.
Product Concept Verification and Competitive Assessment for Membership-Based Advisory Company
For a membership-based advisory company, conducted research to understand the competitive dynamics and new product opportunities associated with new models for technology advisory services.
Identification of Market Requirements and Entry Strategies for Clinical Decision Support Provider
For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions
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