For a global vendor of printers and other output devices, created a content and go-to-market strategy focused on B2B applications for an e-reader device. Obtained feedback from publishers and incorporated feedback into product feature and business model requirements.
Author: TreadwellMedia
Online Image Service for Printer Maker
For a global vendor of printers and other output devices, designed an online service for secure delivery of licensed still images to an inkjet printer for garments; validated the business opportunity with major image licensees, defined technology architecture, and arranged technology partnerships.
Publishing Industry Strategy for Global IT Vendor
For a Fortune 50 information technology company, created a strategy for new business opportunities in the publishing market centered on next-generation editorial and content management systems. The strategy brought together the company's existing products, lab R&D technology, and professional services as well as acquisition opportunities. It targeted educational, news, trade book, and consumer magazine publishing, and envisioned … Continue reading Publishing Industry Strategy for Global IT Vendor
CMS Vendor Selection for Medical Publisher
For a medical information publisher, gathered requirements for enterprise-wide XML content management and led a vendor/tool selection process.
Digital Facsimile Edition for Daily Newspaper
For a national daily newspaper, helped design an Internet-delivered digital facsimile edition of the paper, including product format, production workflow, distribution channel, e-commerce strategy, and integration with the print circulation system. This helped boost circulation and ad rates while lowering costs of distribution.
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