New Product Development

Identification of Market Requirements and Entry Strategies for Clinical Decision Support Provider

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Go-To-Market Strategy, Industry and Competitive Analysis, Marketing, New Product Development, Reference Publishers

For a provider of medical reference information, interviewed chief medical information officers to assess the scope of opportunity and identify key requirements for entry to the market for EHR-integrated clinical decision support solutions

Pricing and Packaging Strategy for Launch of New Legal Research Platform

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Go-To-Market Strategy, New Product Development, Professional Publishers

For a legal publisher, developed the commercial model, including offering and pricing structures, for the launch of a major new online research platform.

Market Validation and Requirements Assessment for SDO Platform Monetization

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Go-To-Market Strategy, Industry and Competitive Analysis, New Product Development, Standards, Standards Bodies

For a leading standards development organization seeking to monetize its development platform, conducted primary research among other SDOs and similar providers of technical reference documents, to determine their level of interest, key requirements, pricing sensitivities, and key success factors, guiding further product development and market entry.

Study of ORCID Implementation for Books

Posted on April 26, 2018April 26, 2018 by billkasdorf in New Product Development, Standards Bodies

For ORCID, the organization that maintains the system of unique and persistent identifiers and associated metadata used by researchers and contributors to document their identities along with their publications, conference presentations, professional histories, education, and other professional metadata, conducted a set of interviews with academic book publishers, service providers, and funders to gain insight into … Continue reading Study of ORCID Implementation for Books →

Content Strategy for E-Book Reading Device Maker

Posted on April 8, 2018May 6, 2020 by TreadwellMedia in Market Assessment, New Product Development, Publishing Technology Vendors

For a large consumer electronics company, developed and implemented content strategy for the launch of a highly successful consumer eBook reading device.