For a professional association in the financial services industry, created a plan for converting the organization's existing PDF-based document production and distribution to a multi-channel EPUB-based e-book strategy.
Category: Digital Strategy
Digital Facsimile Edition for Daily Newspaper
For a national daily newspaper, helped design an Internet-delivered digital facsimile edition of the paper, including product format, production workflow, distribution channel, e-commerce strategy, and integration with the print circulation system. This helped boost circulation and ad rates while lowering costs of distribution.
Cross-Media Content Management for News Publisher
For a global news provider, led a requirements gathering effort for content management and enterprise content integration across text, image, audio, and video production organizations. Created business requirements for a new type of newsgathering workflow system that increases cross-divisional and cross-geographical visibility into story coverage while enabling more efficient production and distribution of multimedia news feeds.
Digital Transformation Strategy for Aviation Publisher
For a publisher of aviation industry technical documents, developed a plan for transitioning from optical disc-based PDF publishing to XML-based online content distribution; defined technology architecture and new processes; created implementation RFP for systems integrators.
Digital Transformation Strategy for Medical Publisher
For a medical publisher, created a multi-year strategy to transform the organization from print-centric to XML-based cross-media editorial and product development, encompassing processes, skills, organization structure, and technology.
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