For a mid-sized educational publisher, assisted with transition to XML-based authoring and production for print and digital textbooks. Designed high-level content architecture, oversaw the detailed XML design, wrote the RFP, and supported the publisher in choosing a new primary vendor for their print production and digital production. The result is a significantly improved editorial and … Continue reading Transition to XML Workflow for Educational Publisher
Author: TreadwellMedia
CMS Software Company Merger Integration
For a venture capital firm, provided support in merging two portfolio companies that produced content management software for publishers. Led the technical due diligence to review the two products, documented opportunities and concerns, and worked with the firm through a successful merger of the two companies. The resulting company had a successful exit three years … Continue reading CMS Software Company Merger Integration
Transition from Custom to Standard Toolset for Association Publisher
For an association publisher, supported their decision to move from bespoke content production and hosting to standard tools for production and a hosted solution for content distribution. Researched vendor choices, worked with the association leadership on staffing and outsourcing models, and wrote RFPs for pieces of the eventual solution. The result was a more streamlined … Continue reading Transition from Custom to Standard Toolset for Association Publisher
CMS and Website Refresh for Association Publisher
For a large association publisher, analyzed their technology stack and produced sections of a large RFP for overhauling both their back-end content management systems and customer-facing websites. Documented the technology and then did a market scan for best-fit vendor solutions to target as part of their RFP process. The resulting technology mix is less expensive, … Continue reading CMS and Website Refresh for Association Publisher
Web CMS Selection for Reference Publisher
For a reference publisher, developed an RFP and led vendor research and system selection for a new web content management system. The project included integrating the web CMS with a CRM system and custom advertising platform. The resulting system gives the publisher greater capacity for content development and deployment, resulting in shorter time to market and the ability … Continue reading Web CMS Selection for Reference Publisher
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