TreadwellMedia

Business and Technology Strategy Alignment for Multimedia B2B Publisher

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Corporate Strategy, Digital Strategy, Magazine Publishers, Organizational Alignment, Technology Strategy

For a multimedia B2B publisher, developed an organizational strategy that balanced individual business units' unique needs with the benefits of a more centralized online platform.

Business Case Development to Support New Product Line of Leading Science Publisher

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Marketing, New Product Development, Scholarly Publishers

For a leading science publisher, developed the business case for a new product addressing grant funding needs of researchers and research administrators, facilitating the successful launch of a major new product line.

New Title Development Prioritization for Technology-Focused Society Journal Publisher

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in New Product Development, Scholarly Publishers

For a technology-focused journal publisher, conducted in-depth research on trends in computing research supported by NSF, UKIP, and EU funding to guide new title development.

Identification of Science Marketers’ Needs and Preferences for Major Journal Publisher

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in Industry and Competitive Analysis, Marketing, New Product Development, Scholarly Publishers

For a science journal publisher, illuminated buying needs, behaviors, and trends among science marketers, emphasizing specific needs for more consultative, solutions-oriented advertising and marketing approaches.

Product Definition and Delivery Strategy for Commercial Real Estate Data Provider

Posted on May 5, 2020May 5, 2020 by TreadwellMedia in eCommerce, New Product Development, Professional Publishers

For a commercial real estate information provider, redefined and supported the re-launch of a professional information product using a B2C marketing and distribution model.